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Sarcasm Aside

random thoughts of a self-diagnosed neurotic with the attention span of a five-year old... a blog by Alternati

What is it...?

Sunday, October 22, 2006

There is a shampoo ad on TV that aired earlier this year with a song that I got obsessively hooked on for some reason. The commercial wasn't anything especially interesting, just a guy and a girl on a bench. But the song, that drasted song was so catchy. I googled lyrics, song titles, artists to no avail. I looked at forums dedicated solely to this enigmatic song. I even contemplated sending a mad e-mail to Unilever. It was that serious.

I never believed in shampoo commercials. I am using "believe" here instead of say "like" or "appreciate". They are extremely deceptive. First of all, dead things can't possibly be healthy... they can be peaceful or decomposing. Imagine reading "for shinier, more peaceful hair" on a bottle. Noone, without resorting to expensive chemical treatments, could possibly have natural hair so soft and straight, it moves like fine chiffon. Plus, the models are always happy... perky... chipper... you'd think they were selling anti-depressants, or liquefied prozac infused into the shampoo absorbed by the scalp through osmosis. A lot of people buy into it (myself included) especially if they have a catchy song that comes along with it. This wouldn't be the first time rich people got richer by selling crap in a nice easy to grip bottle.

Last friday morning was serendipitous. I left my radio on the night before and I was still half asleep when I heard that song. What is it about finding something you have been painstakingly looking for when you aren't even trying?

(Wait a sec... Jon Stewart just put Amy Sedaris on the Seat of Heat, What is it about Jon Stewart? *sigh*)


(Ok... I'm back)

Where was I? ah yes... THE shampoo song wafted into my unremembered REM dream. I usually laze in my sheets for close to half an hour before I rise, but on that particular morning I was on my feet in a microsecond rummaging through my drawers for a pen to write the title of the song. I was lightheaded from my abnormally fast arousal, so I did what any lethargic nocturnal creature would do, I crawled back into my blankets and came to work late... again. What is it about the invisible adhesive between my back and my bed? If I could work horizontally, I probably would. But then again, horizontal jobs usually involve sexual favors, grease and hydraulic jacks, or losing your eyesight under the Sistine Chapel. I think I just found a deeper appreciation for my vertical, sometimes inclined, job.

At the office, I stole some paid minutes to download the song on my office computer. "Applewire" worked invisibly behind the Photoshop presentation I was finishing. In less than 3 minutes, the song that took me three weeks to get over was flooding the office. What is it about ownership, even through felonious means that can satiate the most insatiable person? I must have played that song a gazillion times over the course of two days. It got old really fast, I never noticed how hollow the song is until I etched it on my ear drum. What is it about losing interest when the enigma is lost?

Oh and yes, the title of the song... What is it?
"Let Me" by Orange and Lemons (I'm not a big fan of this band especially after they ripped off The Chandeliers... but hey Mr. Tambourine man... play me that song)

Now, if only I could figure out the title of the song in that Bailey's ad... The one where a short haired woman in a bar, after touching a glass of this yummy concoction starts spreading the "dance fever" to the people around her.

New Tenant
Plugging my new tenant, Stumbling Through Life With Grace, I rented her out before already but her blog was undergoing a renovation... Check out her redecorated blog.

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posted by Alternati, 7:19 PM

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